Privacy policy

Leadwren is a sales CRM in development, run by AscentDevs (“we”, “us”). This policy explains what personal data we collect through this website and its waitlist, why, and the choices you have. It is also our notice under India's Digital Personal Data Protection Act, 2023 and its Rules.

In short: we collect only what you give us, use it only to tell you about Leadwren, never sell it, and delete it when you ask.

Who is responsible

AscentDevs is the data fiduciary (the “controller” under EU and UK law) for the data described here. For any privacy question or request, write to info@ascentdevs.in.

What we collect and why

Only your email is required. Everything else is optional and you can skip any question.

Email address

To confirm your place and tell you when early access opens

Required: Yes

Name and business name

To address you properly and prepare your account

Required: No

WhatsApp number

To tell you when your spot opens, if you prefer WhatsApp to email

Required: No

Industry, team size, main lead source, leads per month

To understand which businesses need Leadwren and plan onboarding

Required: No

Plan you'd pick and your reaction to our prices

To set fair launch prices

Required: No

Pricing region, currency and the price preview you saw

To show prices in your currency and compare two price previews

Required: Set automatically

Campaign tags (UTM) and the referring website

To learn which channels bring interested teams

Required: Set automatically

Time you joined and gave consent

To keep a record of your consent

Required: Set automatically

If you react to our prices without joining, we store that reaction with a random visitor ID only. It does not identify you.

We do not use your data for advertising, do not build profiles about you, do not make automated decisions about you, and never sell or rent it.

Your consent

We process your data on the basis of your consent, which you give by joining the waitlist after seeing this notice. For visitors in the EU or UK, consent is also our legal basis, and keeping the site secure is our legitimate interest.

You can withdraw consent at any time, as easily as you gave it: email info@ascentdevs.in or reply “stop” to any message from us. We will then stop contacting you and delete your waitlist data. Withdrawing does not affect anything we did before.

Your IP address, cookies and device storage

• Cloudflare, our host, reads your IP address to deliver the site, block attacks and tell us your country, so we can show prices in your currency. We do not store your IP address in our database.
• Our spam check, Cloudflare Turnstile, receives your IP address and basic browser signals when you submit a form. It is not used to track you.
• One small cookie remembers which of two price previews you saw, for 90 days, so prices do not change between visits. It holds no personal data.
• Your browser stores a random visitor ID, so a repeat price reaction replaces your earlier one. It leaves your device only with a price reaction.
• If enabled, Cloudflare Web Analytics counts visits without cookies and without identifying you.

We use no advertising or social media trackers. You can clear the cookie and stored data in your browser at any time.

Who we share it with

We share data only with service providers that help us run the waitlist, under contracts that limit their use of it:

• Cloudflare, Inc.: website hosting, database, spam protection and visit statistics.
• Our email provider, to send you emails from info@ascentdevs.in.
• Meta (WhatsApp), only if you gave us your number and we message you there.

We may also disclose data when the law requires it, or to protect our rights or someone's safety. If Leadwren moves to a new company or owner, your data moves with it under this policy, and we will tell you first.

Where your data is stored

Cloudflare runs a global network, so your data may be stored or processed outside India, including in the United States and Europe. Indian law permits this. For data from the EU or UK, Cloudflare relies on the European Commission's standard contractual clauses and the UK equivalent.

How long we keep it

• Waitlist data: until early access starts plus 12 months, then deleted, unless you become a customer and agree to new terms.
• Anonymous price reactions: up to 24 months.
• Cloudflare's security and request logs: a few days, under Cloudflare's own retention.

If you ask us to delete your data, we do so within 30 days, including from exports and backups.

How we protect it

Data travels over encrypted connections (HTTPS) and is encrypted at rest by Cloudflare. Only the people building Leadwren can access it, through accounts protected by two-factor sign-in. Forms are protected against spam and abuse.

If a breach ever affects your data, we will tell you without delay: what happened, what it means for you and what we are doing about it. We will also report it to the Data Protection Board of India and any other authority as the law requires.

Your rights

Wherever you live, you can ask us to:

• Tell you what data we hold about you, how we use it and who we share it with.
• Correct, complete or update it.
• Delete it.
• Stop contacting you, by withdrawing your consent.
• Send you a copy in a common format.

In India you can also nominate someone to exercise these rights if you die or cannot act. EU and UK residents can also object to processing and complain to their local data protection authority. US residents have the rights their state law gives them; we do not sell or share personal data for advertising.

Email info@ascentdevs.in from the address you signed up with, so we can confirm it is you. We reply within 7 days and complete your request within 30 days. Exercising your rights is free.

Complaints and grievance officer

Our grievance officer is the founder of Leadwren at AscentDevs, reachable at info@ascentdevs.in. We will resolve any complaint within 30 days. If you are not satisfied, you can complain to the Data Protection Board of India.

Children

The waitlist is for businesses and people aged 18 or over. We do not knowingly collect data from children. If you think a child has joined, tell us and we will delete it.

Other languages

You can ask for this notice in English or any language listed in the Eighth Schedule to the Constitution of India.

Changes

We will post any changes here and update the date above. If a change affects how we use data you have already given us, we will email you first and ask for fresh consent where the law requires it.